Journal articles -
Savitha Nallasamy, Seven Steps for Upping the Ante of Customer Loyalty Programs, RIS News, December 2009.
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Savitha Nallasamy, Seven Steps for Upping the Ante of Customer Loyalty Programs, Loyalty 360.
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Savitha Nallasamy, An Overview of Retail Loyalty Programs, by published in Middle East Council of Shopping Centres, Newsletter, November 2009.
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Vikas Patankar and Navin Bhise, Mobility in Retail, by published in Retailing360, April 2009.
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Sanjay Basu, Multi Channel Retail: The future of Retailing by published in Retailing360 (Times Group), April 2009.
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